Skills
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User Research
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Interaction Design
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Information Architecture
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User-Centered Design
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Heuristic Evaluation
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Usability Testing
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Responsive Design
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Accessible Design
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Human-Computer Interaction
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Prototyping
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Design Systems
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Web Design
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Design Thinking
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Wireframing
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Business Analysis
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Competitive Analysis
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Site Map
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User Interviewing
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Product Design
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Feature Prioritization
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Alignment & Grid
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Data Analysis
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Agile Development
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A/B Testing
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UX Design Process
Software
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Figma
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Adobe XD
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Sketch
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Python
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CSS
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HTML
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JavaScript
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Invision
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Google Tag Manager
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Balsamiq
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Adobe Photoshop
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Google Analytics
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Jira
Experience
2023 - Present
United Airlines - CORE UX
User Experience/Interaction Designer
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Lead redesign of United’s partner ads to improve ad engagement and brand consistency.
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Increased ad click-through rate by 238%, surpassing travel industry average.
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Lead redesign and modernization of over a dozen of United’s website pages
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Improved readability, accessibility, brand consistency, and site engagement.
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Visualize ideas using various design tools for rapid ideation.
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Initiate innovation based on research, analysis, and competitive reviews.
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Identify user needs and business requirements to inform design approach.
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Ensure digital touchpoints align with United's UX and brand standards.
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Develop intuitive, engaging interactions for consistent customer experience.
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Drive design of navigation schemes, patterns, and templates for products.
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Create low/high fidelity interactive prototypes in a rapid, collaborative process.
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Present design work to UX team, product team, and executives for feedback.
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Communicate harmoniously with stakeholders throughout the design process.
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Provide guidance and mentorship to junior designers; collaborate with cross-functional teams.
2022 - Present
RheoHero
Product & Web Designer, CMO
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Develop intuitive, usable, and engaging interactions and visual designs for RheoHero mobile application using Figma
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Design and develop RheoHero's website using user-centered design principles
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Redesign led to a 15% website sales conversion rate, 233% increase in site sessions, 134% increase in unique visitors, and 101% increase in average session duration
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Proactively review, refine, and recommend new user experience concepts across multiple web pages and mobile interfaces
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Create company logo, brand design, and style guide
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Design social media graphics and templates
2020-2022
Hopscotch
UX/UI Designer, Marketing Manager
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Designed Hopscotch SaaS website landing page
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Created prototype of Hopscotch Family app re-design using user interviews, heuristic evaluation, and user-centered design process
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Created multi-device interface designs of Hopscotch Parent Guide
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Designed graphics for social media, print materials, digital ads, and other marketing assets
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Created wireframes of child therapy games with feature requirements for developers
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Participated in product development brainstorming sessions
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Create style guide for visual brand identity
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Create product walk-through video tutorials and help text to increase consumer retention
2020-2021
Fit.M8
User Experience Designer, Business Development Intern
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Created wireframes and working prototypes of virtual workout session app feature using Figma
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Designed surveys and conducted user research to understand health habits and needs of college students
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Participated in weekly developer meetings to communicate development needs and share prototypes
Education
2016-2019
Cornell University
Bachelor of Science in Industrial & Labor Relations
Ann S. Bowers College of Computing & Information Science Courses
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Human-Computer Interaction
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Advanced Human-Computer Interaction
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Short Course in Python
Cornell "Hack Our Campus" Hackathon
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Team lead for 4-day Hackathon to improve virtual learning experience for college students
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Prototyped app to help students increase productivity when working from home
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Workshops: Digital Product Design, React Development, iOS Development, Android Development, Brainstorming for Social Impact